When you opt to plan an outdoor event, such as a trade show, street show, or support event, your booth setup plays a crucial role in overall branding your business. This is why you need to spend some time planning the right size and style of your custom canopy tent to leave a lasting impression on your customers.
A custom canopy tent can help you protect yourself from the sunlight and rain. It is also a powerful way to market your brand to the maximum audience. If you choose a tent that is too small or too big, or simple one that does not match your event goals, it can have a negative effect on your visibility, efficiency, and overall customer engagement.
In this guide, we will walk you through the best process to help you choose the best canopy tent for your event.
Why Custom Canopy Tents Matter at Events
- Custom tents are more than just a shade. They can help you in many ways:
- Make your brand prominent in the crowded spaces
- You have a better chance of representing your company or brand effectively through your social media accounts and logos.
- You can showcase that your business has more professional appeal.
- Provide a better and safer place for the staff and customers to sit.
Step 1: Understand Your Marketing Goals
Before selecting a tent, you need to ask yourself a few questions, such as:
- What kind of event are you going to host? Will it be a trade show or a concert?
- How long will this event last?
- Are you looking to create a shelter for the people, displays, or both?
- Do you want to use the sidewalls, table, or banners?
- What level of traffic are you expecting at the event?
Step 2: Choose the Right Size
There are different sizes available in the canopy tent. However, it is essential to consider your business goals to make the right choice.
- After all, a 10×10 canopy tent is a great choice for several reasons.
- It is ideal for small events, trade shows, and marketing events.
- It is lightweight and easy to transport to any other place.
- You can add-ons 2 to 3 staff, one table, and one product display.
10×15 Feet – Extra Room for Engagement
It is good if you are planning a standard-sized display or when hosting a number of people.
- You will have more space for the customer’s interactions and displays.
- You can adjust the number to three staff members and shelving or seating areas.
- Make sure you have enough space to showcase your demos comfortably.
Select this option if you require space to display product demos or accommodate visitors comfortably.
10×20 Feet – Maximum Impact
- 10×20 is suitable for product launches, larger events, or brand activations
- You will have excellent visibility and storage space.
- You can adjust multiple tables and enjoy the maximum space.
- This size is often used by established brands with higher foot traffic or event-specific activations.
Step 3: Choose a tent style that represents your Brand in the best way
There are some of the best canopy tent styles available. Here are some of the best that you can choose from:
Pop-Up Canopy Tents
- This is the most common style, widely used in various areas.
- It is easy to set up and take down.
- Adjustable with multiple frames.
- You can customize it according to your logos and colors.
High Peak Tents
- More noticeable from a distance
- Ideal for weddings, galas, or brand activations with a luxury feel.
- Pointed roof for a more attractive style
- Suitable for outdoor events and large-scale events.
- It looks more appealing for large-scale events.
Frame Tents
- Suitable for multi-day events, festivals, and corporate branding setups.
- In a frame pole, there is no center pole; that means you will have more space.
- It demands more time to set up.
- It is suitable for events lasting several days.
Step 4: Consider Customization Options
Many suppliers offer full design services or online tools to upload and preview your artwork.
Your tent is not just a safe place to sit and have a conversation, but it is actually a billboard that works well for marketing purposes. When selecting a tent, you need to look for these features:
- Top Canopy: The Top canopy must be printed with the logo and brand name.
- Sidewalls: Either you choose full walls or half, you need to keep in mind that it represents your business on all levels.
- Banners and flags: Banners and flags are effective in attracting customers from a distance.
Step 5: Think About Portability and Setup
Any tent you choose must be easy to set up and transport to any other location. If you invest in a custom-made tent, you will have a better chance of using it for several years.
- Ensure you purchase lightweight and durable frames.
- There should be quick-release buttons for the legs and frames.
- Don’t forget to carry the case with wheels.
- You are one of those businesses that spend more time on outdoor events and travel more often, so choosing an easy-to-set-up tent is a great choice.
- Make sure it is easy to carry and portable.
Final Checklist Before You Buy
- What size do I need, taking into account my space and goals?
- Which tent style fits my brand image and event type?
- Can I customize all visible surfaces with my branding?
- Is it portable and easy to set up with 1–2 people?
- Will it handle sun, rain, and wind?
- Does the vendor offer design support or warranty?
Final Thoughts
The right-sized custom canopy tent can help you enhance your business presence at an event. There are certain things to keep in mind to establish a professional presence at home. It will help you create an atmosphere that will help you promote your overall environment.
