New season programs for BFCs, global exhibitions, and a systemized product strategy empower fans to build, customize, and share—at scale.
Blokees is accelerating its creator‑first strategy, deepening investment in the world’s leading assembly character toy community and expanding programs that make building more collaborative and more rewarding. The brand’s mission—“Explore the fun of building”—comes to life through an ecosystem designed for participation: standardized components for predictable builds, a systemized portfolio that spans skill levels, and community initiatives that take fan creativity from the workbench to the world.
The Creator Engine: BFCs at the Center
Blokees places Blokees Figures Creators (BFCs) at the heart of its ecosystem. The company supports a full spectrum of fan expression—player customization, painting/modification, creative modifications, film and TV reproductions, and original content video—and turns that creativity into community momentum through ongoing programming:
- Creation competitions
- Speed build competitions
- Global exhibition of works
These programs are more than events; they’re on‑ramps. They help beginners discover techniques, give experienced builders clear stages to showcase their work, and continuously refresh the global feed with new ideas to try.
Standardization that Frees the Imagination
The reason this model works is the Blokees System. By committing to high compatibility components and production standardization, Blokees removes friction: parts fit, finishes feel consistent, and the build flow stays calm. A systemized product offering bridges beginners and experts, making it easier to learn fundamentals and then graduate into more complex builds without leaving the ecosystem.
Under the hood, Blokees supports this approach with more than 500 patents, including 514 patents granted in China, 75 domestic invention patents, and 24 patents granted in overseas countries and regions. An overseas layout through Shanghai patent work demonstration enterprise reinforces a long‑term commitment to responsible innovation.
A Platform That Meets Fans Everywhere
Blokees complements its online momentum with an offline footprint built for discovery and celebration. Appearances at Wonder Festival, China Toy Expo, Singapore Comic Con, Spielwarenmesse (2025, Nuremberg), and Toy Fair New York (2025), alongside the Blokees Partner Conference and the brand’s company exhibition hall, give fans places to connect with each other and with the brand’s latest innovations.
Domestically, Blokees reports reach across all first‑ and second‑tier cities and over 80% of third‑tier cities and below (data as of June 30, 2024), supported by a multi‑core channel strategy in brick‑based toys that achieved outstanding sales performance in 2024. The brand is actively expanding overseas markets, bringing its community model to more regions.
Content, Commerce, and Category Momentum
Blokees’ community strategy and standardized system also translate into ongoing category performance. The brand notes repeated Top 1 placements across domestic online platforms 2025—from live stream rankings to sales leaderboards and toy category charts—alongside Douyin achievements that underscore leadership in branded brick‑based toys. These results point to a consistent loop: creators showcase what’s possible; fans share and build; demand follows.
Values That Guide the Work
Blokees values are designed to protect what makes the community strong:
- Create globally leading entertaining products
- Passion and self‑driven
- Team collaboration
- Customer first
- Righteousness in action
- Commit to the job
By prioritizing customer experience, honoring creators’ time and effort, and insisting on collaborative standards, Blokees ensures that each new season of community programming feels fresh without losing the brand.
Looking Ahead: Co‑Creation at Global Scale
Blokees will continue to build its ecosystem around renowned IP franchises across Chinese, Japanese, and American entertainment, while evolving the standardized system that powers builds and customizations. Expect new seasons of creator programs, more opportunities to exhibit work, and continued expansion across markets. The north star remains unchanged: take what fans already love about Blokees—confidence in the system, clarity in the portfolio, and energy in the community—and pass it on.
Blokees invites builders, fans, and partners to join the world’s leading assembly character toy community. Build. Share. Inspire. Repeat.
