Whether you’re a small business, content creator, or personal brand, growing your presence on social media can feel like a mystery. You post great content, but the likes trickle in, the views are underwhelming, and the followers don’t stick around.
The good news? You don’t need to go viral to grow. A few smart, consistent strategies can help you build real momentum — and better engagement — without burning out.
Here are 10 simple ways to increase your likes, views, and followers on platforms like Instagram, TikTok, and beyond.
1. Post Consistently (Even If It’s Just Twice a Week)
The algorithm loves regular content. You don’t need to post daily, but try to:
- Pick a schedule you can stick to
- Start with 2–3 posts per week
- Include at least one video (like a Reel or TikTok)
Consistency builds trust — both with your audience and the platform.
2. Use Strong Hooks in Your Captions and Videos
The first 2 seconds of a video or the first line of your caption matters most. Try:
- Asking a question: “Do you make this mistake every time you post?”
- Making a bold statement: “This tip doubled my engagement overnight”
- Creating curiosity: “Here’s what no one tells you about growing on Instagram”
If you hook viewers early, they’ll stay longer — which boosts your reach.
3. Use Hashtags That Actually Work
Generic hashtags like #love or #happy are too broad. Instead, try:
- 2–3 niche-specific tags (e.g. #FitnessTips, #VeganSkincare)
- 1–2 local tags (e.g. #LondonSalon, #NYCTrainer)
- 1–2 trending tags relevant to your post
Avoid spammy or overly popular tags with millions of posts — they won’t help you stand out.
4. Post More Video Content
Short-form video is the fastest way to get views right now. Try:
- Sharing tips, tutorials, or quick behind-the-scenes clips
- Keeping videos under 30 seconds when possible
- Using trending sounds or music where appropriate
Even one good video a week can dramatically increase your exposure.
5. Engage Before and After You Post
The algorithm rewards accounts that are active — not just posting, but interacting. Try this:
- Spend 10–15 minutes liking, commenting, or replying to Stories before you post
- Do the same again right after posting
This tells the algorithm you’re part of the community, not just broadcasting.
6. Use Calls-to-Action in Every Post
Don’t assume people know what you want them to do. Instead, guide them:
- “Double tap if you agree”
- “Save this for later”
- “Tag a friend who needs this”
- “Follow for more tips like this”
People are more likely to engage when you ask them directly — and nicely.
7. Make Your Profile Instantly Clear
Your profile should tell a visitor who you are and why they should follow you, in seconds. Check for:
- A clear bio: who you help, what you post, and where you’re based
- A recognisable profile picture
- A link to book, shop, or learn more
- Pinned content or Highlights that show your best work or most useful info
First impressions lead to more follows.
8. Repurpose Your Best Content
You don’t need to reinvent the wheel. Look at what’s performed well before and reuse it by:
- Turning a carousel into a Reel
- Updating an old post with a new visual
- Sharing a popular quote again with new context
Most of your audience hasn’t seen your older content — so give it another life.
9. Collaborate with Others
When you work with others, you tap into their audience too. Try:
- Co-creating a video or carousel
- Doing a Story swap
- Going live together
- Tagging each other in shared content
Choose people with a similar audience and vibe, not just follower count.
10. Consider a Strategic Engagement Boost
Some creators and businesses use the choice to buy real likes, followers, or views to give their profile an initial boost. When done carefully and paired with genuine content, it can help:
- Build social proof on Instagram
- Encourage organic engagement
- Attract real followers who are more likely to stay
Think of it as giving your best posts a running start, not a shortcut to success.
